About Balance is a low-cost, fair trade, well-being centre, that aims to make the wellness industry affordable and accessible for all.
It all began when Effie Love (the founder) was working as an acupuncturist in Brighton, she quickly realised that the cost of her treatments were not easily affordable and accessible to everyone. Knowing this, she was driven to create a space that offered treatments, yoga and well-being services for all, as well as making sure teachers and therapists could make a living! Part of About Balance’s success has come down to their unique ‘Karma Card’ initiative, which works as a clever membership scheme, giving you a hefty discount off classes and therapies, and unlike a gym membership, you don’t have to be locked into a contract, with a choice to pay month by month if desired.
We spoke briefly with Effie ahead of the upcoming Yoga Festival…
How did you hear about Brighton Yoga Festival?
About Balance and Brighton Yoga Festival are actually exactly the same age! We were one of the original organisers of the festival, setting up About Balance alongside getting the festival going! We had a stand at the festival even before we were open, so we feel a strong connection to it! About Balance has come along way since then, 4 years down the line we have a bigger venue, a shop that support local producers and 2 floatation tanks. We feel very blessed!
How you will be involved in the Festival this year?
We will be sponsoring one of the main areas, as well as giving away 20 yearly Karma cards to big donators (sharing the love and all that!). We will also be teaching 3 yoga classes, have a retail stall and I’ll will be giving a talk about ‘The value of yoga and accessibility’ with the ‘Joyful Web’.
Find out more and check out their daily schedule here: www.