Festival Feature: About Balance

About Balance is a low-cost, fair trade, well-being centre, that aims to make the wellness industry affordable and accessible for all.

It all began when Effie Love (the founder) was working as an acupuncturist in Brighton, she quickly realised that the cost of her treatments were not easily affordable and accessible to everyone. Knowing this, she was driven to create a space that offered treatments, yoga and well-being services for all, as well as making sure teachers and therapists could make a living! Part of About Balance’s success has come down to their unique ‘Karma Card’ initiative, which works as a clever membership scheme, giving you a hefty discount off classes and therapies, and unlike a gym membership, you don’t have to be locked into a contract, with a choice to pay month by month if desired.

We spoke briefly with Effie ahead of the upcoming Yoga Festival…

How did you hear about Brighton Yoga Festival?

About Balance and Brighton Yoga Festival are actually exactly the same age! We were one of the original organisers of the festival,  setting up About Balance alongside getting the festival going! We had a stand at the festival even before we were open, so we feel a strong connection to it! About Balance has come along way since then, 4 years down the line we have a bigger venue, a shop that support local producers and 2 floatation tanks. We feel very blessed!

How you will be involved in the Festival this year?

We will be sponsoring one of the main areas, as well as giving away 20 yearly Karma cards to big donators (sharing the love and all that!). We will also be teaching 3 yoga classes, have a retail stall and I’ll will be giving a talk about ‘The value of yoga and accessibility’ with the ‘Joyful Web’.

Why is it important for everyone to experience yoga?
Yoga is like coming home. Yoga is the place where you are fully awake and fully absorbed. You learn this through the asana practice, but if you are lucky, you will take the tools that you learned there and take them off the Mat. The reason Patanjali gave Asana such an important part in the 8 limbs is because what you can learn on the mat by following your breath and movement, you can take to your life off the mat to get closer samadhi- full absorption. Like Jim Terran (of Vajrasati yoga) once put it so beautifully- it’s like when you are smelling a rose, and the scent is so beautiful, you are fully absorbed, there’s nothing else in the universe bar you and that rose in that moment. This is yoga for me.  Oh yes and it makes you flexible and beach body ready! 😀
About Balance is based at 20-22 Gloucester Pl, Brighton BN1 4AA 

Find out more and check out their daily schedule here: www.aboutbalancebrighton.com